Volkswagen showrooms have a new addition: just months after its world premiere, the Tayron is hitting dealerships across Europe. The first customers are also starting to receive their pre-orders of the brand’s latest SUV.

 

“The Tayron is a real all-rounder among SUVs,” said Martin Sander, Board member for Sales, Marketing and After Sales at Volkswagen Passenger Cars. “The high order intake and the initial feedback coming in from the dealerships confirms that we are meeting our customers’ needs and requirements with the new Tayron.”

 

Many dealerships hosted a special event to mark the launch of Volkswagen’s most recent model. At the “Tayron Family Days”, visitors had the chance to test-drive the new SUV and be impressed by its numerous advantages, such as the high-quality interior, large luggage space and high tractive load.

The market launch of the new addition to Volkswagen’s portfolio is being supported by an international 360-degree marketing campaign centered not on people but rather on dogs! The TV commercial, for example, features the four-legged creatures enthusiastically jumping into their Tayron to the strains of the hit song Who Let The Dogs Out. With its large luggage space and an optional third row of seats, the vehicle is ideal not only for families but also for dog owners and adventurers with hobbies requiring a lot of space. Whether for a band of little rascals or hobby equipment, the new Tayron has room to fit everyone and everything comfortably.

 

Animals also feature in the Tayron’s launch material on the Volkswagen brand’s social media channels: one video clip shows a group of dogs visiting Volkswagen’s Wolfsburg plant, the place where the Tayron was designed and developed and is now being manufactured. By people, for people. But for dogs too! The doggy guests are driven through the production halls in the visitor train. There they see how passionately and meticulously employees are building the new model.

The four-legged protagonist Journo, a Working Kelpie, then visits a dealership, where he takes the key to “his” Tayron from the hands of an employee – and jumps full of anticipation into the SUV’s XXL luggage compartment. Board Member for Sales Martin Sander: “The fun, likable campaign approach underscores that the customer – be they human or animal – is always front and center.”

 

Article source: www.volkswagen-newsroom.com

The ADAC 24-hour race at the Nürburgring, the largest motorsport event in Germany (19-22 June 2025), is once again all about the fans. More than 230,000 car and motorsport enthusiasts are expected at the legendary Nordschleife. Volkswagen is once again offering numerous highlights this year: among other things, the world premiere of a GTI special model is on the agenda. Other highlights include the performance models from Volkswagen R – which will be presented off the track at the race weekend – as well as, of course, the legendary 24-hour race itself. After the class victory last year, the Max Kruse Racing customer team will compete in the race with two fast Golf GTI “Clubsport 24h” cars.

The Golf GTI will soon turn 50. Volkswagen wants to celebrate this – together with the many fans of the three red letters. And there is no better way to do this than at the Nürburgring Nordschleife. After all, both the legendary racetrack and the GTI designation stand for driving pleasure, dynamic performance and sportiness. To mark the upcoming anniversary year in 2026, Volkswagen will present a sporty special model already at this year’s 24-hour race and reveal it simultaneously to both the media and spectators in the Eifel region. In addition to the world premiere, Volkswagen will be offering numerous other highlights for fans at the racing weekend – including the performance models from Volkswagen R. The all-wheel drive models Golf R02, Golf R Variant03 and the Golf R Black Edition04 special model represent the world’s fastest Volkswagen production models and offer a special driving mode for the particularly demanding Nordschleife.

 

Two Golf GTI Clubsport 24h in the ‘Green Hell’ for the first time

Volkswagen also has ambitious goals on the racetrack: the Max Kruse Racing team will compete in the 24-hour race with two Golf GTI Clubsport 24h for the first time. One familiar face behind the wheel will be Benjamin ‘Benny’ Leuchter. The professional touring car driver is also a development driver for Volkswagen and is therefore the perfect link between motorsport and the Volkswagen performance models. Last year, Leuchter celebrated victory in the AT class at the wheel of the Golf GTI Clubsport 24h alongside seven-time rallycross world champion Johan Kristoffersson and the two Nürburgring professionals Nico Otto and Heiko Hammel. With the same team, the quartet will also be back at the starting line in 2025 in order to try and defend their title. In the second Golf GTI Clubsport 24h from Max Kruse Racing, Fabian Vettel, younger brother of Formula 1 world champion Sebastian Vettel, will take the wheel.

Preparations are underway: Testing in Portugal, racing at the Nürburgring

The preparations for the event are already in full swing: the Max Kruse Racing team completed a winter test in Portimão at the end of February. The days in Portugal offered an excellent opportunity to test the vehicles under racing conditions and further optimise their performance. Before the start of the 24-hour race itself, participation in races of the Nürburgring Endurance Series (NLS) is planned to ensure everything is ideally prepared for the highlight in the ‘Green Hell’. The NLS race season starts next weekend with the 70th edition of the ADAC Westfalenfahrt over a distance of four hours.

 

Article source: www.volkswagen-newsroom.com

01. Golf GTI Clubsport 24h - race car. The model will not be available for sale

02. Golf R - combined energy consumption: 8.5-8.1 l/100 km; combined CO₂ emissions: 192-183 g/km; CO₂ class: G

03. Golf R Variant - combined energy consumption: 8.5-8.2 l/100 km; combined CO₂ emissions: 193-185 g/km; CO₂ class: G

04. Golf R Black Edition - combined energy consumption: 8.5-8.2 l/100 km; combined CO₂ emissions: 192-185 g/km; CO₂ class: G

Since the Beetle, Volkswagen has been enabling affordable mobility for millions of people with compact and likeable cars. With the ID. EVERY101 concept car, the German car manufacturer is now showing an entry-level all-electric model. Volkswagen will launch the production version in 2027 – with a starting price of around 20,000 euros. The ID. 2all01 will already be launched in the 25,000-euro class in 2026. Both models are part of the new Electric Urban Car Family with front-wheel drive, which is being developed on a cross-brand basis under the umbrella of the Brand Group Core – comprising the volume brands in the Volkswagen Group. They are based on Volkswagen’s new modular electric drive platform: the MEB with front-wheel drive.

 

Maximum variety. Attractive mobility in the electric era from Europe for Europe is one of the central pillars of the brand’s plan for the future. With the European launch of the all-electric Urban Car Family from 2026, Volkswagen will offer the most diverse portfolio in the high-volume segment – from efficient combustion-engine models and advanced hybrids to future-oriented all-electric vehicles. Thomas Schäfer, CEO of Volkswagen Passenger Cars: “The ID. EVERY1 is the last piece of the puzzle on our journey to having the widest model selection in the volume segment. We will then offer every customer the right car with the right drive system – including affordable entry-level all-electric mobility,” says Schäfer. “Our goal: We will expand our position as the world’s leading volume manufacturer in terms of technology by 2030. And as a brand for everyone – just as you would expect from Volkswagen.”

 

Focus on people. “In the future models, we talk about Customer Defined Vehicles. The ID. EVERY1 shows that we are putting our customers, their wishes, interests and preferences at the centre of vehicle development more consistently than ever,” says Kai Grünitz, member of the Volkswagen Brand Board of Management responsible for Technical Development. The production version of the ID. EVERY1 will be the first model in the entire Group to use a fundamentally new, particularly powerful software architecture. This means the future entry-level Volkswagen can be equipped with new functions throughout its entire life cycle. Even after purchase of a new car, the small Volkswagen can still be individually adapted to customer needs.

 

Characteristic design with charisma and identity. The up! – the immediate predecessor of the ID. EVERY1 – built until 2023 still impresses today with its clear, unmistakable design. The new Volkswagen design language also picks up on characteristic elements in the ID. EVERY1. Volkswagen Head of Design Andreas Mindt: “Our ambition was to create something bold yet accessible. The ID. EVERY1 has a self-assured appearance but remains likeable – thanks to details such as the dynamic front lights and the ‘smiling’ rear. These design elements make it more than just a car: they give it character and an identity that people can relate to.”

New MEB with electric front-wheel drive. Like the ID. 2all and the sport version ID. GTI Concept01, the ID. EVERY1 belongs to the Electric Urban Car Family. All three models are based on the new modular electric drive platform. Thanks to the electric front-wheel drive, the MEB platform offers optimal space utilisation and maximum efficiency. The concept vehicle reaches a top speed of 130 km/h and is powered by a newly developed electric drive motor with 70 kW (95 PS). The range is at least 250 kilometres. With a length of 3,880 mm, the ID. EVERY1 is positioned between the former up! (3,600 mm), the ID. 2all (4,050 mm) and the current Polo (4,074 mm). Inside, it offers space for four people and a luggage compartment volume of 305 litres.

 

The future plan of the Volkswagen brand. The production version of the ID. EVERY1 for 2027 is just one part of the Volkswagen brand’s electric model campaign, which is now taking the next step with the “Future Volkswagen” agreement. In this, Volkswagen AG agreed with the employee side at the end of December 2024 on a vision that combines economic stability, employment and technological leadership in the field of sustainable mobility. Binding targets and the measures agreed for them form the foundation for key future projects. The Volkswagen brand is pursuing a clearly defined three-phase plan for this:

  • Advance: Strengthen competitiveness and expand the existing model range in a targeted manner. Coming next, the Volkswagen brand will give a further preview of the new Electric Urban Car Family in autumn 2025.
  • Attack: there will be nine new models by 2027 including the production version of the ID.2all for less than €25,000 and the ID. EVERY1 for about €20,000.
  • Achieve: Volkswagen aims to become the technologically leading high-volume manufacturer with the safest, most innovative and best-selling cars by 2030.

01. Concept car

 

Article source: www.volkswagen-newsroom.com

Around 11,000 Volkswagen dealers from all over the world are taking part in the “Brand Experience 2025” in Düsseldorf until the end of March. At the event, they will gain exclusive insights into the measures Volkswagen is taking to regain its strength. In addition to the emotionalization of the brand and the vision of a holistic customer experience, the future model range is the focus of the event. Volkswagen will be presenting more than ten new models for the next three years – from highly efficient vehicles with internal combustion engines to state-of-the-art hybrid and all-electric models.

 

“Three elements in particular represent Volkswagen's strength: convincing, reliable products, an emotionalizing brand and our dealership as a permanently reliable partner and direct link to our customers,” emphasizes Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales. "Volkswagen is back on track – this is the strong message sent out by this year’s Brand Experience. It is important to me that we carry this momentum, this spirit of optimism, to our customers. Dealers play a crucial role, as they are in daily contact with the customers, both in the showrooms and in the digital world.”

Dealer representatives from 86 countries will travel to Düsseldorf for the event. The core aspect of the Brand Experience is an emotional show. Together with Volkswagen CEO Thomas Schäfer, Kai Grünitz (Member of the Brand Board of Management of Volkswagen responsible for Technical Development) and Andreas Mindt (Head of Volkswagen Design), Martin Sander will present the realignment of the brand, the sharpened design appearance and the holistic sales approach.

Participants will be given exclusive insights into ten new models that will enrich the Volkswagen product portfolio by 2028. The new T-Roc and future ID. models will be among the vehicles showcased. Dealers will also be able to test drive some new vehicles, such as the Tayron, on site. Furthermore, there are numerous workshops on topics such as design and retail, where a direct exchange with the brand’s experts is possible.

“We can only achieve our ambitious goals as a manufacturer together with the dealers,” says Sander. “This requires a high level of trust and mutual support, both of which were already evident during the first few days of the ‘Brand Experience’ in Düsseldorf.”

 

Article source: www.volkswagen-newsroom.com

 

Anyone ordering a new Volkswagen electric vehicle from 4 February to 3 March 2025 will receive a £1,000 saving.

The £1,000 saving is available to anyone ordering a new ID.3, ID.4, ID.5, ID.7, ID.7 Tourer or ID. Buzz, and applies whether they are paying cash or using finance from Volkswagen Financial Services.

People choosing to buy an electric Volkswagen with a personal contract plan (PCP) from Volkswagen Financial Services currently receive generous deposit contributions. These range from £1,700 for an ID.7 or ID.7 Tourer to £8,900 for an ID.5 – so customers ordering a new ID.5 on a PCP by 3 March, for example, save themselves almost £10,000 in total.

“We are really excited to offer this £1,000 saving to customers,” said David Hanna, Head of Network Sales at Volkswagen UK. “We know lots of people are thinking hard about swapping their petrol and diesel cars for an electric alternative. We hope this offer helps to dispel any concerns they might have about affordability and persuades them that an award-winning electric Volkswagen is the best possible choice.”

More ways to save with an electric Volkswagen
Customers ordering any of Volkswagen’s fully electric ID. models can choose between a free Ohme car charger for their homes or £500 of We Charge credit for use at public charge points.

There’s also a money-saving tariff add-on and free charging offer from OVO, Volkswagen UK’s official energy partner. OVO’s Charge Anytime can be added to any of its tariffs and lets people charge their electric cars at home for just 7p per KwH at any time, day or night. Alongside this, OVO is offering credit worth up to 10,000 free miles to anyone ordering a new electric Volkswagen by 31 March, plus credit worth up to 1,000 free miles on their contract anniversaries for three years.

Full terms and conditions for all current Volkswagen offers are available online and from any Volkswagen UK Retailer.

See model information pages on the Volkswagen website for more about the ID.3ID.4ID.5ID.7 and ID.7 Tourer.

Volkswagen has been the UK’s best-selling new-car brand for the past four years. A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024.

Article source: www.vwpress.co.uk

 

 

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